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HomeBreadcrumbCalendarsBreadcrumbSportsBreadcrumbBall SportsBreadcrumbAmerican Football

'Gangnam Style' star to appear in Super Bowl ad

Sunday 3 February 2013
United States

Published: 9 Jan 2013 | By Yafit Lazar and 2 others | Last updated: 9 Jan 2013
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'Gangnam Style' star to appear in Super Bowl ad -
Psy
flickr- Eva Rinaldi Cel...

Psy, the South Korean star who set social-media popularity records with his Gangnam Style YouTube music video, is to appear in a Super Bowl commercial for Wonderful Pistachios.


The flashy commercial, filmed in North Hollywood, is the brand's first Super Bowl advert and will be Psy's first commercial aired in the US.


"The Super Bowl is way too big for me," joked Jai-Sang Park, also known as Psy. "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."


Psy's offbeat dance video ridiculing the upper-class lifestyle in South Korea has reached over 1.1 billion YouTube views.


Executives at Wonderful Pistachios are enthusiastic about signing Psy. "He's penetrated the cultural consciousness of the United States," said Marc Seguin, vice president of marketing for Wonderful Pistachios, the biggest nut brand for Paramount Farms. "We knew the Super Bowl would require something really special to stand out."


As revealed by Psy, the mega-hit Gangnam Style will appear with different words in the 30-second commercial.


Sources
YouTube star Psy to appear in Super Bowl ad www.freep.com
PSY Makes Canadian Commercial Debut in First-Ever... www.newswire.ca
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About this subevent
Created by Yafit LazarCreated by Yafit Lazar
on Wed 9 Jan 2013
Modified by Georgeta GheorgheLast modified by Georgeta Gheorghe
on Wed 9 Jan 2013
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Location: United States
Date: Sunday 3 February 2013
Duration: 1 day
Subevent of: NFL: Super Bowl 2013
Planning: confirmed
Ended: 110 days ago

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