'Gangnam Style' star to appear in Super Bowl ad

Sunday 03 February 2013
United States

Published: 9 Jan 2013 | By Yafit Lazar and 2 others | Last updated: 9 Jan 2013
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'Gangnam Style' star to appear in Super Bowl ad -
flickr- Eva Rinaldi Cel...

Psy, the South Korean star who set social-media popularity records with his Gangnam Style YouTube music video, is to appear in a Super Bowl commercial for Wonderful Pistachios.


The flashy commercial, filmed in North Hollywood, is the brand's first Super Bowl advert and will be Psy's first commercial aired in the US.


"The Super Bowl is way too big for me," joked Jai-Sang Park, also known as Psy. "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."


Psy's offbeat dance video ridiculing the upper-class lifestyle in South Korea has reached over 1.1 billion YouTube views.


Executives at Wonderful Pistachios are enthusiastic about signing Psy. "He's penetrated the cultural consciousness of the United States," said Marc Seguin, vice president of marketing for Wonderful Pistachios, the biggest nut brand for Paramount Farms. "We knew the Super Bowl would require something really special to stand out."


As revealed by Psy, the mega-hit Gangnam Style will appear with different words in the 30-second commercial.



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About this subevent
Created by Yafit LazarCreated by Yafit Lazar
on Wed 9 Jan 2013
Modified by Georgeta GheorgheLast modified by Georgeta Gheorghe
on Wed 9 Jan 2013

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Location: United States
Date: Sunday 3 February 2013
Duration: 1 day
Subevent of: NFL: Super Bowl 2013
Planning: confirmed
Ended: 446 days ago
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Ed O'Keefe

US correspondent

Location: Washington DC, US

Language: English

Ed O'Keefe covers Congress for The Washington Post and is author of 2chambers, a blog tracking the House and the Senate. He prev... moreEd O'Keefe covers Congress for The Washington Post and is author of 2chambers, a blog tracking the House and the Senate. He previously authored The Federal Eye, a blog keeping tabs on federal agencies, federal employees, government oversight and related issues. During the 2008 election season, Ed traveled the campaign trail as a washingtonpost.com videojournalist, blogger and contributor to the newspaper. Ed joined The Post in 2005 as a washingtonpost.com home page producer, and later served as a producer and on-air contributor to Washington Post Radio. He is a frequent guest on national radio and television outlets, including BBC, France 24, MSNBC, NPR stations, Sirius/XM POTUS and Washington Post-owned television stations. He graduated from American University with a degree in political science in 2005.

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Vivian Salama

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Vivian Salama is a freelance journalist based in the Middle East. Ms. Salama has worked as a reporter for American, British, and... moreVivian Salama is a freelance journalist based in the Middle East. Ms. Salama has worked as a reporter for American, British, and Middle Eastern publications. Credits include NEWSWEEK magazine, The Washington Post, USA Today, The International Herald Tribune, The Middle East Times, The Middle East News Service, Al-Ahram Weekly, World Politics Review, The Jerusalem Post, The Daily Star, and Communicate magazine. Also reported from the Balkans, sub-Saharan Africa, and North and South Korea. Freelance reporter and commentator for Voice of America (VOA). Freelance Producer for ABC News. Written a variety of stories about regional and Egyptian politics, terrorist attacks, anti-Americanism in the Arab world, American policy in the Middle East, and Arab-Muslim reaction to world events. Conduct interviews in Arabic regularly. I have appeared as a political and cultural commentator on BBC World television and radio, Egyptian National Television, National Public Radio (NPR), Iran's Press TV, and South African Broadcasting Corporation television and radio.

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Al Emid

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Location: Toronto, Canada

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Al Emid has a career spanning 44 years of working on communicating ideas, concepts and information as a producer, broadcaster, j... moreAl Emid has a career spanning 44 years of working on communicating ideas, concepts and information as a producer, broadcaster, journalist with by-lines in various financial publications and part-time Business Studies Instructor in Centennial College.

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