Airline Business and Global Flight are delighted to announce that Loyalty 2012 will take place in Berlin, Germany.
Many loyalty programmes worldwide are failing to keep up with the fast changing attitudes of today’s customer.
But what strategies can be implemented to ensure your programme is dynamic, fit-for-purpose and competitive?
New entrants are competing for your customer’s attention. You must understand your customer’s priorities, values and behaviours better than your competitors and develop propositions that excite them.
New trends in loyalty, industry consolidation, competition and consumers. Cross industry case studies. Culture change, partnership management and growing membership base strategies. Workshops: Finance vs. Retail, Pricing and redemption, CRM and customer satisfaction. Mobile technology and social media