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Tomatina is an annual 'tomato throwing' event held in the Spanish town of Bunol, situated 30 kilometers from the Mediterranean Sea.
The event traces its origins back to 1945 when a small group of people began throwing tomatoes during a, 'Gigantes y cabezudos' parade.
Gigantes y cabezudos forms part of many Spanish festivals where decorated giants made of paper-mache are carried about during the parade; often themed to fit each festival.
The small tomato-throwing outbreak has since become a festival of its own with over 150,000 tomatoes spent each year usually weighing around 40 metric tonnes in total.
The 2013 edition of La Tomatina is a ticket-only event. A maximum of 20,000 ticket-holders will be able to participate after paying a fee of 10 euros.