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Toronto hosts the first ever Punjabi International Film Academy Award (PIFAA), organized by leading South Asian media company "Parvasi Media Group".
Punjabi films are finding an increasing popularity outside India thanks to rapidly increasing Punjabi population and good quality of Punjabi films made in recent years. Ontario, Canada has one of the largest Punjabi population (approx. 350,000) outside India.
The PIFA Awards consist of 15 categories and will recognize Punjabi films from across the world. Punjabi films from Pakistan will also be included in a special category.