General Motors Co. starts the production of the first electric Cadillac. The Cadillac ELR will be the first luxurious plug-in hybrid electric car by the American automotive company. The model, part of the Cadillac Converj line, will be available for purchase in the US shortly after production has started. In September, US' Cadillac sales dropped by 8.6 percent compared to the year before. General Motors nevertheless introduced the new Cadillac ATS, a compact luxury car, in order to compete with the BMW 3-Series and Daimler AG's Mercedes-Benz C-Class.