Somewhere between Fri 1 and Sun 31 Mar 2013

Morrisons to launch own clothing line "Nutmeg"

UK supermarkets chain Morrisons is to launch its own clothing line, under the name Nutmeg, representatives of the Bradford-based company have announced.

The new fashion range has been described by the company as "no-nonsense, fashionable and simple for customers to

According to Morrisons director of clothing Tim Bettley, the chain aims "to offer a different approach from other supermarkets with simple hard-wearing fashion
that is easy for customers to
pick up while they are doing
their food shop. This is a great opportunity because Morrisons shoppers are looking for a fresh approach to supermarket fashion."

Morrisons is the UK's fourth largest supermarket chain after Tesco, Asda and Sainsbury's.

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