Fri 1 to Sun 31 Mar 2013

Morrisons to launch own clothing line "Nutmeg"

Supermarket isle

Wikipedia-Linsensuppe

UK supermarkets chain Morrisons is to launch its own clothing line, under the name Nutmeg, representatives of the Bradford-based company have announced.

The new fashion range has been described by the company as "no-nonsense, fashionable and simple for customers to
buy."

According to Morrisons director of clothing Tim Bettley, the chain aims "to offer a different approach from other supermarkets with simple hard-wearing fashion
that is easy for customers to
pick up while they are doing
their food shop. This is a great opportunity because Morrisons shoppers are looking for a fresh approach to supermarket fashion."

Morrisons is the UK's fourth largest supermarket chain after Tesco, Asda and Sainsbury's.

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