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Swiss watchmaker Rolex becomes the new official Formula One timekeeper and timepiece starting with the 2013 season.
As part of the global partnership between the watchmaker and F1, the logo of Rolex will be displayed around Grand Prix circuits and at certain corners during races.
"This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about," said the president of the Formula One Management Bernie Ecclestone.
Before, South Korean electronics group LG used to provide the official timekeeping systems to Formula One.