Thu 28 Feb 2013

Facebook buys Microsoft's Atlas ad-serving business

flickr-GOIABA (Goiabarea)

Microsoft Corporation announces a deal to sell its Atlas ad-serving business to social networking service Facebook. 

The purchase price was not known prior to the deal but it was expected to be lower than $100 million.

The acquisition is seen as a sign of Facebook's plans to enhance its advertising activities.

adage.com - Facebook Deal to Buy Microsoft's Atlas Coming As Soon As Nex on 2013-02-07
allthingsd.com - Sold! (Finally) Facebook Takes Atlas From Microsoft, So It C on 2013-02-28

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