Fri 12 Apr to Tue 31 Dec 2013

Albert Heijn supermarket discontinues Euro Shopper brand

  • By mariamartens and 1 other
  • Last Update: 4 years ago
  • Netherlands

The largest food retailer in The Netherlands, Albert Heijn, discontinues the sale of products under its Euro Shopper label. The discount brand focused on long-lasting food and other commodities. 

The Dutch supermarket chain is replacing the Euro Shopper products with its own discount alternative, the AH Basic. Albert Heijn is citing poor quality as the reason for the move.

The transition to their own discount brand is expected to be completed by the end of the year. - Euro Shopper verdwijnt als merknaam bij AH

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