The Spielwarenmesse International Toy Fair Nürnberg is the largest international trade fair for toys and games hold annually since 1949.
On the fair taking place for six days each year about 2,700 exhibitors from about 60 countries are presenting their novelties.
In 2011, 79.000 trade visitors and purchasers came for the fair, 54% of them were international visitors. The fair is organized by “Spielwarenmesse eG”; a marketing and trade fair service provider based in Nuremberg, Germany.
Only trade visitors associated with the toy business, journalists and invited guests are admitted.