The Cannes Lions International Advertising Festival (IAF) is a global festival for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais de Festivals in Cannes, France.In 2010, it ran from 20–26 June. The 2011 event is scheduled for 19–25 June. Thousands of delegates from around the world attend the festival to view shortlisted work and attend seminars, workshops and master classes. The week's activities include four award ceremonies culminating with the Film, Film Craft, Titanium and Integrated Lions awards as well as an opening and closing gala.